DETERMINANT – “Lead The Wave Forward” campaign

On 23 August 2023, DETERMINANT debuted the world’s first Cotton Waterless Dye collection through the “Lead The Wave Forward” campaign. The campaign focuses on prioritizing water-conservation education, and seeks to raise consumer awareness of fashion’s water footprint, and how conscious wardrobe choices can lower environmental impact. DETERMINANT’s proposition is that consumers shouldn’t need to pay a green premium to make green choices. That’s why the brand’s Waterless Dye collection offers the same quality, performance, and design, at the same price as its regular products. Starting in Hong Kong, customers get to experience an immersive six-zone “edu-retail” showcase, at DETERMINANT’s new store at LAB Concept, Queensway Plaza, Admiralty.

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For inquiry, please contact DETERMINANT at or 29606888